Getty Images When I was growing up, there was a time when we'd buy "no frills" brand food. I'm sure the food tasted the same as other food or similar but since it was packaged differently I didn't want it and my taste buds rejected it. Personal branding is the difference between your brand being perceived as no frills or your brand being perceived as the real deal.
How branding yourself is important for your career and company By: Whether you are a self-employed entrepreneur or an executive at a large corporation, you are in charge of your own career.
A successful brand relies on its unique positioning in the marketplace. Likewise, a Branding yourself businessperson must understand the importance of crafting a personal brand.
Your unique identity sets you apart from the competition and contributes to the overall success of your company, says Jenna Drenten, Ph. What does it mean to brand yourself? Branding yourself means to develop a unique professional identity and Branding yourself message that sets you apart from others either in your company or in your industry.
Think of business leaders like Steve Jobs and Oprah Winfrey. Their personal brand images are synonymous with their companies. Regardless of your career status, you must commit to being the brand manager of your own personal brand.
What is your unique selling proposition? In branding yourself, the goal is to differentiation from others but consistently within your message. What specific characteristics and field-related expertise do you have that others may not? Try to develop a personal positioning statement.
It should be a concise, one- to two-sentence statement that reflects your unique value as a business professional. Consider creating a short tagline for yourself that captures who you are and what sets you apart.
What is your personal brand management strategy? Once you have pinpointed your unique brand, you need to communicate it to others.
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|see for yourself||Over 1 billion names are googled every single day - so unless you live in a cave, someone has looked you up. What people find out about you online determines big decisions - like whether or not to do business with you!|
Your goal is to actively promote and manage your personal brand. Branding yourself involves creating a unified message across all outlets.
If someone were to search your name on the Web today, what would they find? Take control of your online brand image by creating a personal website outlining your achievements or by starting a blog that allows you to share your distinct industry-related ideas.
Your personal brand management strategy should be proactive and should reflect your natural capabilities. For instance, if you excel at face-to-face communication, attend networking events and schedule coffee meetings.
How does branding yourself benefit your company? For instance, consumers are biased toward brands endorsed by their favorite celebrities. The same is true for personal branding. If you develop a unique personal brand, your company gets included in the positive halo of your success.
The connections that you make and the network that you develop can be transferred to your company. How does branding yourself benefit your career?
You are the product and your employer is the customer. Regardless of the stage at which you are in your career, it is important to stay marketable by creating a unique brand for yourself, separate from your identity within your company.
This gives you more opportunities for mobility both within and outside of your organization. As your personal brand awareness increases, you may be invited to speak at industry events, contribute to industry related stories, and so on not because of your status within a company, but because of your branded expertise within the wider industry.How to Use Social Media to Build Your Personal BrandWhy Personal Branding?Listen to this article:#1: Define Your Objective#2: Identify Up to Three Areas of Expertise#3: Make a List of Profile Links (3 more items).
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Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want!
Jan 20, · The key to branding yourself for a career change is to describe yourself as a person who is already in the field you wish to enter. Are you “results-oriented?” Do you have a “proven track record?” Would you consider yourself a “problem solver?” According to LinkedIn, these are some of the most overused buzzwords on profiles across the popular professional social network.
Branding is one of the most important aspects of any business, large or small, retail or B2B.
An effective brand strategy gives you a major edge in increasingly competitive markets. But what. Personal branding is the ongoing process of establishing a prescribed image or impression in the mind of others about an individual. It’s the association people have to your name.