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Assignment Term Paper Executive summary Giant soft drink company Coca Cola has come under intense scrutiny by investors due to its inability to effectively carry out its marketing program.
When establishing a re-birthed marketing plan every aspect of the marketing plan must be critically examined and thoroughly researched. This consists of examining market research, auditing business and current situation situation analysis and carefully scrutinising the soft drink industry and possibilities for Coca Cola in the market.
Once Coca Cola have carefully analysed the internal and external business environment and critically examined the industry in general the most suitable marketing strategies will be selected and these strategies will be administered by effectively and continually monitoring external threats and opportunities and revising internal efficiency procedures.
The market analysis investigates both the internal and external business environment. The main attributes in the internal environment include efficiency in the production process, through management skills and effective communication channels.
External Business Environment The External business environment and its influences are usually powerful forces that can affect a whole industry and, in fact, a whole economy. Changes in the external environment will create opportunities or threats in the market place Coca cola must be aware off.
SWOT analysis is a technique much used in many general management as well as marketing scenarios. SWOT consists of examining the current activities of the organisation- its Strengths and Weakness- and then using this and external research data to set out the Opportunities and Threats that exist.
Coca-Cola has been a complex part of world culture for a very long time. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. It allows them to conduct business on a global scale while at the same time maintain a local approach.
The bottling companies are locally owned and operated by independent business people who are authorized to sell products of the Coca-Cola Company. Because Coke does not have outright ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlers.
Coca-Cola on the other side has effects on the teeth which is an issue for health care. It also has got sugar by which continuous drinking of Coca-Cola may cause health problems. Being addicted to Coca-Cola also is a health problem, because drinking of Coca-Cola daily has an effect on your body after few years.
The primary concern over the past few years has been to get this name brand to be even better known. Packaging changes have also affected sales and industry positioning, but in general, the public has tended not to be affected by new products.
This strategy gives Coke the opportunity to service a large geographic, diverse area. Currently, the threat of new viable competitors in the carbonated soft drink industry is not very substantial. The threat of substitutes, however, is a very real threat.
The soft drink industry is very strong, but consumers are not necessarily married to it. Possible substitutes that continuously put pressure on both Pepsi and Coke include tea, coffee, juices, milk, and hot chocolate. Of course, both Coke and Pepsi have already diversified into these markets, allowing them to have further significant market shares and offset any losses incurred due to fluctuations in the market.
Consumer buying power also represents a key threat in the industry. The rivalry between Pepsi and Coke has produce a very slow moving industry in which management must continuously respond to the changing attitudes and demands of their consumers or face losing market share to the competition.
Furthermore, consumers can easily switch to other beverages with little cost or consequence. When referring to each and every product or service ever placed before the consumer i.
So every product is born, grows, matures and dies. So in the commercial market place products and services are created, launched and withdrawn in a process known as Product Life Cycle.
To be able to market its product properly, a business must be aware of the product life cycle of its product.Marketing Plan: Your company has just developed a new sports drink that is in a container which will keep it cool for up to 6 hours. Develop a marketing plan for .
Marketing Plan for V energy drink Company: Frucor Beverages limited Product: V energy drink Market Share Growth Where are we Where do we want to go How do we get there Executive Summary This marketing plan is designed to implement new marketing strategies to cater for the further expansion into an existing market for company frucor beverages.
Marketing Plan For a New Launched Drink in China * Executive Summary We are a company dealing with beverage business worldwide and we are going to explore new market in China. For this reason, we are going to make a marketing plan for a newly developed drink in the local market.
The Home of the 4 Hour Investor Grade Business Plan. Faster investor quality documentation using HyperQuestions. New Coke was the unofficial name for the reformulation of Coca-Cola introduced in April by the Coca-Cola Company to replace the original formula of its flagship soft drink Coca-Cola, or Coke.
|New Coke - Wikipedia||These companies can try to entrance our market by launching new product lines to compete us.|
|Step 1: Know Your Business||Pepsi had begun to outsell Coke in supermarkets; Coke maintained its edge only through soda vending machines and fountain sales in fast food restaurants, concessions, and sports venues where Coca-Cola had purchased "pouring rights".|
|New Product||Instead, being a successful business owner means constantly marketing and promoting your business in hopes of getting more eyeballs on your product or bodies through the door.|
In , it was named Coke II.. By , Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for many years.
Consumers who were purchasing regular colas seemed to prefer.
Developing Marketing Plan For Soft Drink When attempting to implement a new Marketing plan a business must address its target market and conduct the relevant information to insure the new marketing plan both differs from the old and is better for the business.
When conducting market research a business must first define the problem and then.