Southwest Airlines Abstract This research paper is aimed at getting into depth about the operations of the Southwest Airlines, how it accomplishes it goals and challenges its facing when competing with its competitors. The paper also covers various techniques used by the company to promote its services and offer better services. I will cover the four Ps of marketing used by the Southwest Airlines in its operations i.
Get Full Essay Get access to this section to get all help you need with your essay and educational issues. Kotler and Keller define each of the distribution strategies as: The distribution strategy of the airlines industry was not a part of its early history, but is now integral to the success of airline organizations.
McDonald discusses the evolution of airline distribution from purchasing at the airlines counter to the addition of call centers and city ticket offices to automated systems used by travel agencies provided by the airline companies.
Even with the evolution of the airline industry, Southwest Airlines still chose to not buy into the distribution strategy.
Distribution channels have become extremely important to the success of the airline industry. They provide a means for consumers and business travelers to purchase flights and last minute deals, using competing bids, without going solely through the airlines website.
Some of the major players in the distribution channels i. Sabre, Galileo and Worldspan were actually once owned by the major airlines as a means to gain share in the travel agency marketplace Grossman, Fares are typically higher when sold through GDSs rather than through the airlines website directly or through intermediaries.
These fares may be higher, according to McDonaldbecause they cater to business travelers that usually need last-minute fares.
Five Force Analysis of Southwest Airline Essay. A+. Pages:3 Words This is just a sample. To get a unique essay. We will write a custom essay sample on Five Force Analysis of Southwest Airline specifically for you for only $ $/page. Southwest Airline – Distribution Strategy ;. Southwest Airlines - Distribution Strategy Essay Words | 3 Pages Case Study: Distribution Strategy Distribution strategies exist in three forms: exclusive distribution, . Distribution Strategy: Southwest Airlines Introduction Southwest Airlines (SWA) is a “passenger airline company, principally focused on offering scheduled air transportation in the U.S.” (Logistics Business Review, ). SWA also offers a supply chain of travel services to its passengers such as air, car, hotel, cruise and vacation.
They also began the partnership with Sabre in an effort to ease the stress felt by travel agents in Dallas. Southwest Airlines signed a year agreement with Galileo in Maywhich could potentially allow for international expansion and codesharing opportunities McDonald, While Southwest Airlines has increased their global distribution system network in recent years, there are still areas of improvement.
By allowing consumers to purchase Southwest Airlines flights, vacation packages, etc. References Grossman D airline industry goes direct. The airline industry goes direct. A framework for marketing management 4th ed.
Upper Saddle River, NJ: McDonald M Changing channels. Air Transport World. Decoding the planned r evolution in airline distributionnby IATA and airlines.
Decoding the planned r evolution in airline distribution by IATA and airlines.
Talking Travel Tech, January.Southwest Airlines Expansion Strategy Southwest Airlines is a company that bases its success in a model of a convenient low fare airline with frequent, shorthaul flights. Southwest achieves an excellent service based on a deep rooted culture of friendliness, commitment and good attitude among its labor force and to the customer.
Strategy and Implementation of Southwest Airlines Introduction The airlines industry is one of the best industries to analyze in terms of strategy, ethics, and organization because every company in the airline industry relies on the transportation market alone for revenue as compared to other industries that diversify products and services or enter new markets to increase proﬁts.
SOUTHWEST AIRLINES DISTRIBUTION STRATEGY 2 Introduction Southwest Airlines is an airline company that was established in more than 40 years ago. It began its operations as a regional airline carrier that was mainly serving three cities within the state of Texas%(1).
Southwest has a multi-channel distribution strategy with a focus on our direct channels (e.g.
timberdesignmag.com, SWABIZ, Southwest Gateway Services), but supported by 3rd Party channels (BookingBuilder, Sabre, Apollo). Operating under an intensely competitive environment, Southwest Airlines carefully projects its image so customers can differentiate its product from its competitors.
. While Southwest airline, as pioneer in the airlines industry should seek effortful to exploit opportunities and develop various strategies that are complex and not easy to mimicry by rivals.
The new leader of Southwest should promote and encourage personnel by adapting various framework and models that appears the in management filed.